Why are there random ads today?

Why am I getting an ad that pops up after every 2 games today? I am totally fine with ads that give coins, but these don’t do anything but delay game play. Is this a new thing with the game? It is VERY annoying!

On my 2nd account I get that regularly, that account is about 2 years old.
On my 1st account which is 7 years old I get a pop up ad a couple times a day, and these ones will happen even during game play.
I have realize that if I had made a purchase, like when double gift day happens (the onky time i might make a purchase) there are no pop up ads for a while

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